Penny K. Sandhu


Hailing from the great state of Punjab, Sandhu brings over 30 years of media experience to the table. Driven  by  the  glaring  lack  of  entertainment  customised  for  South  Asians living abroad, Sandhu founded JUS Broadcasting.

Today, her hands on approach and agility in decision-making have catapulted JUS Broadcasting to an international stage.

Gurinder Pal Sandhu

Country Head, India

Responsible for the management of all India operations, Sandhu ensures that JUS Broadcasting’s first international office functions successfully and efficiently.

Simarjot Kaur

Channel Head, Jus Punjabi

Kaur brings to the table unparalleled expertise regarding all manner of television broadcast operations. Currently heading JUS Broadcasting’s flagship channel, Jus Punjabi, Kaur oversees everything from content production to sales for the channel.

Vijay Kumar

Director, Advertising Sales

A true veteran of sales, Kumar has been in the field his entire working life, putting his sales experience at over 50 years. Using his decades long knowledge of selling, Kumar spearheads JUS Broadcasting’s Ad Sales department with finesse and unmatched skill.

Harvinder Riar

Associate Director of Programming

A veteran in show business, Harvinder Riar is one of Jus Broadcasting's most well-recognized celebrities. With his special focus on political commentary, Riar never fails to get to the heart of the issue both on air and off.

Deepak Dhiman

Director, Broadcast Operations

A valued member of JUS Broadcasting since the company’s inception, Dhiman has always and continues to steer the company’s broadcast operations toward maximum efficiency and output. With his multifaceted experience both on an off camera, Dhiman is a key component to the technical success of the company’s many endeavors.

Jagtar Singh

Executive Producer

Punjabis around the world consider him one of the funniest names in the business and here at Jus, Jagtar "Jaggi" is a valuable member of the team behind and especially in front of the camera. With shows like Jalwe Jaggi De and Bikkar Badshah, Jagtar Singh never fails to bring out the laughs in both his audiences and his colleagues.

Hiten Beri

Production Head

Bringing over 20 years of experience to the company, Beri has maintained a special penchant in broadcast media, especially of the Punjabi variety. Today, Beri heads production at JUS Broadcasting ensuring the company’s on air presence sets industry standards at every level.

Aashmeeta Yogiraj

Director, Marketing & Network Distribution

With a background in journalism and information science, Yogiraj focuses on Jus Broadcasting’s digital footprint as well as the company’s growth in new and emerging markets.