Penny K. Sandhu

Hailing from the great state of Punjab, Sandhu brings over 30 years of media experience to the table. Driven  by  the  glaring  lack  of  entertainment  customised  for  South  Asians living abroad, Sandhu founded JUS Broadcasting. Today, her hands on approach and agility in decision-making have catapulted JUS Broadcasting to an international stage.




Gurinder Pal Sandhu

Country Head, India

Responsible for the management of all India operations, Sandhu ensures that JUS Broadcasting’s first international office functions successfully and efficiently.


Chief Operating Officer

Simarjot brings to the table unparalleled expertise regarding all manner of television broadcast operations. As COO at JUS, Simarjot oversees everything from content production to sales for the channel.

Vijay Kumar

Director, Advertising Sales

A true veteran of sales, Kumar has been in the field his entire working life, putting his sales experience at over 50 years. Using his decades long knowledge of selling, Kumar spearheads JUS Broadcasting’s Ad Sales department with finesse and unmatched skill.

Jagtar Singh Jaggi

Bureau Chief - California

Hailing from a vociferous comedic background with Bhagwant Mann, Jagtar Singh Jaggi began his tenure with Jus as the lead comedy & cultural persona. Heading his "Jalwe Jaggi De" and "Bikkar Badshah" shows, Jagtar Singh was instrumental in developing untapped markets across the United States. Today, Jagtar Singh heads the California Bureau & Studios in the United States.

Deepak Dhiman

Director, Broadcast Operations

A valued member of JUS Broadcasting since the company’s inception, Dhiman has always and continues to steer the company’s broadcast operations toward maximum efficiency and output. With his multifaceted experience both on an off camera, Dhiman is a key component to the technical success of the company’s many endeavors.

K.P. Singh

Executive Editor

Avid consumers of Punjabi news and current event regard him as one of the most unbiased and dynamic News Anchors in the industry. With over 12 years experience in electronic media Singh maintains a prolific sense of Punjab politics, Panthak issues, as well as social, economic and sports happenings. At JUS, Singh exemplifies the face of journalism for the company and our viewers.

Aashmeeta Yogiraj

Director, Marketing & Network Distribution

With a background in journalism and information science, Yogiraj focuses on Jus Broadcasting’s digital footprint as well as the company’s growth in new and emerging markets.